![]() ![]() For example, if 100 people click on your listing in search results and 1 person purchases an item, your sell through rate is 1%. Sell through rate is a percentage based on the number of sales divided by the number of clicks for a listing. An auction or single quantity fixed price listing may also have multiple sales if it has been successfully sold and relisted with new inventory. ![]() A multi-quantity or multi-variation listing can have multiple sales on a single listing. Sold items = the number of items sold per listing. Price competitively (including shipping costs). ![]() Review the best practices and make some revisions to your listing to make it more attractive: If your listing has a high number of impressions but few clicks-a low click-through rate-it means your listing isn't enticing buyers to click. Of course buyers can't click on your listing if they don't see it in search results, so check your impressions first. What should I do if my item has a low number of clicks or a low click through rate? Click through or click through rate is a way to measure how compelling your listing in search results is to buyers. (5 clicks per 100 impressions = 5% click through rate). For example, if 100 people see your listing in search results and 5 people click on your listing, your click through rate is 5%. Clicks from other sources such as marketing emails and my eBay are not counted by the Listing Analytics app, so the count you see may not match the view item counter on a listing.Ĭlick through rate is a percentage based on clicks divided by impressions. Only clicks from search result pages are counted. ![]() Multiple clicks from the same user are counted as one click. Get additional tips for maximizing impressions in the new shopping experiences in fashion categories and iPod/MP3, GPS systems, and DVDs.Ĭlicks = the number of times different buyers clicked on your listing in search results to view your item page. Keep in mind that it is not just your listing, but how it compares to the competition that is key to success. To address a low impression count, review the best practices for optimizing your position in search results. Your item may be returned in search results, but not sorted highly enough to receive impressions.Buyers may not be searching for your item.Your item may be new and has not yet been seen by many buyers.There are a few possible reasons for a low impression count. What should I do if my item has a low impression count? A listing can receive impressions for many different search keywords, as well as browse queries. If your listing is on the second page of search results for the query, an impression is counted when a buyer does a search for the keyword AND views page 2. If your listing is on the first page of search results for a query, an impression will be counted each time a buyer does a search for the keyword. Impressions = the number of times your listing appeared in search results. The Listing Analytics application reports on the following aspect of your listing performance: The application also helps you identify specific areas to improve your listings and business practices to help your sales. The Listing Analytics application can help you increase your sales by providing insight into how your listings perform in your "sales funnel"-the rate at which buyers see, click, and buy from your listings. Increase sales with insights into your listing performance ![]()
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